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Diary of a Determined Director
Debbi Beauvais's Story of How She Implemented
The Build-a-Tray Program
"Build-A-Tray... the Gates Chili Way"
Two
schools in my District received a tray line equipment makeover and we
topped it off with the Build-A-Tray Marketing Sign Kit.
We
are implementing the program one component at a time to be sure we reap
all the benefits of this educational nutrition program.
Our
first step was to install the unique Build-a-Tray signage over our
serving lines. That gave us the opening day "WOW" factor and got
students and staff talking.
Next,
on the seating side of our cafeteria, we added the storefront Cafe
Sign, the Moov'em Signs, the Build-A-Tray poster, and the Lunch
Boards. This created an added "WOW" effect that really ties the serving
line to the seating area.
Finally, we brainstormed
with The Artworks Team to devise a way to incorporate our washable
trays to display The Build-A-Tray icons in each compartment of the
tray so that students would understand the "Game" side of
"Build-A-Tray." (We don't plan to purchase the embossed
"Build-A-Tray" disposable trays.)
The sample
trays the Artworks Team came up with really added that
final finishing touch to the serving area decor and gave the students a
chance to see what this program is all about. The trays visually connect
with the Build-A-Tray poster. Our next steps include: - Parent and staff communications announcing The Build-A-Tray Program
- Training staff so that the "Game" can begin.
Check back with me next month to see how it all came together and the impact it has had on our meal program and participation.
Debbi
Beauvais, RD
SNS
Gates Chili School District, Rochester NY |